Romney: Believe in America, Donate

The Mitt Romney campaign has the message "Believe in America" beneath the Romney logo (my opinion on the 2012 Romney logo) but just beneath that, it has a Donate button. In doing so the message becomes: 

Romney - Believe in America - Donate

So, Romney believes in America, you should too.. oh, and donate to the campaign.. 

I know that that this might be considered a detail, however, when you look at it, it looks like the message is with the word "donate". 

Anyway, I just wanted to bring this to your attention in order to point out that: They way you create an email newsletter can be proven to be crucial in changing or shaping your message.